Marketing Cloud Implementation
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Retail
The Beer Store
Beer retail chain adopts BigCommerce for digital transformation, integrating with Sales Cloud, Marketing Cloud, CDP, and Dataroma to enhance customer experience and sales efficiency.
Tools Used :
Challenges
Solutions
01
Real-time Triggered Emails
Trigger sends in Marketing Cloud were configured based on order data in Sales Cloud, ensuring immediate delivery of transactional emails at critical stages like order confirmation, shipment notification, and delivery updates.
02
Automated Member Rating
Leveraging Marketing Cloud's Automation Studio and Standard Data Views, an automated system was implemented to analyze email interactions (opens, clicks) and assign member ratings based on predefined criteria. This rating was then seamlessly updated in the corresponding subscriber record within Sales Cloud.
03
Interactive Preference Center
Cloud Pages facilitated the development of a branded and user-friendly preference center where customers could effortlessly manage their subscription preferences for various promotional campaigns (e.g., weekly deals, new product launches, seasonal offerings). AMPscript ensured seamless integration between Marketing Cloud and Sales Cloud, guaranteeing accurate reflection of customer choices across both platforms.
04
The results
The implementation of Experience Cloud has transformed the way NMSG interacts with its members, yielding significant improvements:
Increase in customer satisfaction.
By
30%
Improvement in subscriber engagement
By
20%
Improved Streamlined Processes
By
40%
Increased Sales
By
50%
By
-
Increase in customer satisfaction.
Timely transactional emails informing customers about order status updates and personalized communication based on preferences led to a 25% increase in customer satisfaction.
Improvement in subscriber engagement
Automated trigger sends saved 20% time and effort.
Streamlined Processes
Automated trigger sends saved 40% time and effort.
Increased Sales
Personalized email campaigns drove (estimated) 50% higher conversion rates.
Case Studies
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