Convert and Retain Customers with Salesforce Commerce Cloud
From Commerce Cloud storefront to post-purchase service, we implement Salesforce for e-commerce brands ready to grow revenue, reduce churn, and deliver experiences worth coming back for.

Connect Systems. Keep Customers.
The gap between a browser and a loyal buyer is filled by data and automation. Makedian implements Salesforce for e-commerce so your storefront, marketing, service, and order management teams work from connected platforms reducing abandonment, personalizing at scale, and turning post-purchase friction into repeat purchase momentum.
Your abandoned cart rate is sitting at 72%. There's no automated email sequence, no personalized discount trigger, and no retargeting connected to purchase intent. Every abandoned cart is revenue you earned and then handed back.
A customer emails support about a return. Your agent has no order history. A loyalty program member gets a welcome email two days after their third purchase. Your analytics show sessions and clicks, not the full customer lifecycle. You're making personalization decisions with only 40% of the data.
Order confirmation goes out. Then silence. A customer with a shipping delay has to chase you. Returns take a week to acknowledge. There's no proactive notification. No loyalty follow-up. The brand that impressed them pre-purchase disappears the moment they spend money.
Black Friday comes and your order management system queued orders for 6 hours. Support tickets spike 400%, and your team is triaging manually. Inventory syncs are delayed. Fulfillment partners get wrong counts. The customers you worked hardest to acquire end up having the worst first experience.
From Strategy to Execution
Makedian is a Salesforce Select Partner. Our Commerce Cloud implementations are built for high-growth brands that need to scale seasonally without performance degradation and for global retailers who need a commerce platform that supports multi-currency, multi-language, and multi-country operations without separate implementations for every market.
Salesforce Clouds We Specialize In

B2C Commerce Cloud Launch
A fast-growing DTC brand ran on a custom storefront loading in 6+ seconds on mobile, converting at 0.8% versus industry 2.5%.
We migrated to B2C Commerce Cloud with mobile-first storefront, Einstein recommendations, A/B testing, and headless commerce architecture.
Cart & Browse Abandonment
An apparel retailer had a 69% cart abandonment rate with no automated recovery sequence, relying entirely on paid retargeting alone.
We built multi-touch Marketing Cloud cart and browse journeys with dynamic content, segment-based discount logic, and cross-channel delivery.
Order Management & OMS
A home goods brand handled all post-purchase queries manually, with no shipping notifications, returns portal, and 48-hour average inquiry response.
We added Salesforce Order Management with proactive shipping notifications plus a Service Cloud self-service returns and exchange portal.
B2B Commerce for Wholesale
A manufacturer's wholesale division processed B2B orders via email and phone, with no portal, no account pricing, and 60% admin.
We implemented B2B Commerce Cloud with account catalog and pricing, self-service ordering, contract payment terms, and order history.
Loyalty & Lifecycle Marketing
A beauty brand spent heavily on acquisition but had only an 18% 90-day repeat rate, with no lifecycle marketing or loyalty.
We added Loyalty Management and Marketing Cloud lifecycle journeys with tiered earning, post-purchase nurture, win-back, and VIP personalization.
Ready to Turn Browsers Into Buyers and Buyers Into Loyal Customers?
Makedian's Salesforce for e-commerce team helps brands like yours eliminate the conversion and retention gaps that are costing you revenue every single day.



Start With Clarity.
Scale With Confidence.
needs.
Salesforce Commerce Cloud is Salesforce's enterprise e-commerce platform available in two configurations: Salesforce B2C Commerce for direct-to-consumer storefronts, and Salesforce B2B Commerce for wholesale, trade, and complex account-based purchasing. Both are built on the Salesforce platform, enabling full integration with Marketing Cloud, Service Cloud, and Order Management for connected commerce operations.
Salesforce B2C Commerce is typically a better fit for mid-market to enterprise brands with complex catalog, pricing, or personalization requirements or those that need deep integration between their storefront, CRM, and service operations. Shopify and Magento are strong for earlier-stage merchants, but brands processing millions of orders or operating across multiple geographies often outgrow them. We assess your fit before recommending a migration.
Salesforce Marketing Cloud Journey Builder enables automated abandoned cart, browse abandonment, and post-purchase re-engagement sequences connected directly to your Commerce Cloud customer and order data. We build multi-touch journeys with dynamic product content, behavioural segmentation, and personalised offer logic across email, SMS, and push typically recovering 10–15% of abandoned carts vs. the 2–3% industry average for paid retargeting.
Salesforce Order Management for e-commerce handles order capture, fulfillment routing, inventory allocation, split shipments, and return processing connected to your storefront, 3PL, and ERP. We implement it to automate the entire post-purchase lifecycle, reduce manual operations overhead, and power the proactive shipping and return notifications that drive customer satisfaction after checkout.
Salesforce B2B Commerce Cloud is purpose-built for wholesale, distribution, and trade buying with account-based pricing, contract terms, negotiated catalog access, quick-order and CSV upload tools, and self-service account management. We implement it for manufacturers and distributors looking to move B2B orders online without losing the flexibility of account-specific pricing and terms.
We connect Salesforce Commerce Cloud to SAP, NetSuite, Microsoft Dynamics, and Oracle for ERP sync; to systems like Manhattan, Blue Yonder, and Fishbowl for WMS; and to 3PL providers for fulfillment routing. Our Salesforce Commerce Cloud Implementation projects always include a dedicated integration workstream so your inventory, orders, and customer data stay synchronized across every platform in your commerce stack.



