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Better Patient Outcomes with Salesforce Health Cloud

Healthcare organizations are under relentless pressure rising patient expectations, complex regulatory requirements, and care teams drowning in disconnected systems. Salesforce in Healthcare changes what is possible. Makedian deploys Salesforce for the Healthcare Industry to unify patient data, automate care coordination workflows, and give clinical and administrative teams a 360-degree view of every patient relationship securely, compliantly, and at scale.

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Salesforce Health Cloud solutions that connect patient data, streamline care coordination, and enhance healthcare experiences through personalized care journeys and intelligent case management.
60%
Faster

Patient Onboarding & Care Coordination

Where Healthcare Organizations Lose Ground

The distance between patient-centred care and the reality of disconnected systems is where healthcare organizations burn out staff, lose patients, and fail on outcomes. Salesforce CRM in Healthcare closes that gap.

Blind Inventory Management

Disconnected stock visibility results in
lost sales and overstocking costs.

↑ Operational Costs
The Fragmented
Customer

Customer data trapped in silos prevents
a unified view, killing personalization.

↓ CX Accuracy
Last-Mile
Inefficiency

Manual logistics tracking slows delivery
speed and erodes profit margins.

↑ Delivery Time
Underpowered
Intelligence

Disconnected stock visibility results in
lost sales and overstocking costs.

↓ Conversion Rate
Fragmented Patient Records

Clinical teams work across EHR, billing, scheduling, and communication platforms that never fully sync. Vital context gets lost between handoffs and patient experiences suffer.

↓ CARE QUALITY
Manual Care Coordination

Discharge planning, referral management, and follow-up care rely on phone calls, emails, and memory. Patients fall through gaps that no individual clinician could see coming.

↑ READMISSION RATE
Poor Patient Engagement & Retention

Outreach is generic, follow-up is inconsistent, and patient portals are underused. Organizations cannot keep patients engaged between appointments or retain them through multi-episode care journeys.

↑ PATIENT CHURN
Manual Reporting Consuming Clinical Time

Staff spend hours manually gathering data for CQC, HIPAA, and regulatory reporting time that should go to patient care. Every manual compliance process is an operational risk and a clinical cost.

↑ ADMIN BURDEN

Eliminate Gaps. Deliver Care.

Care Teams Without Full Patient Context

Missing records force clinicians to restart, delaying care and lowering quality.

Referral Processes Leaking Patients

Manual referrals get lost, slowing access, disengaging patients, and reducing revenue.

Outreach That Does Not Reach

Generic messages drive low engagement, opt-outs, and missed follow-ups.

Flow Layer: Salesforce Health Cloud

Unified Patient Timeline

Salesforce Health Cloud builds a complete, HIPAA-compliant longitudinal patient record connecting clinical history, care plans, appointments, communications, and outcomes across every touchpoint your organization manages.

Intelligent Care Coordination

Automate referral workflows, discharge planning, and follow-up care sequences inside Salesforce Health Cloud so every patient transition is tracked, every gap in care is flagged, and every team member has the context they need before the patient arrives.

Execution Capabilities

From Strategy to Execution

Makedian delivers Salesforce for the Healthcare Industry across every phase from initial Health Cloud strategy through to live, compliant deployment and continuous clinical optimisation.

Strategy

Salesforce Health Cloud Implementation

Full Salesforce Health Cloud Implementation covering patient data migration, care team configuration, EHR integration, referral workflow automation, and clinical staff onboarding HIPAA-compliant from day one.

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Audit Delivery Plan
Strategy

Salesforce Solutions for Healthcare Consulting

Strategic Salesforce Solutions for Healthcare that map your patient journey, compliance requirements, and operational goals to a Health Cloud roadmap with measurable clinical and financial outcomes at every milestone.

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Audit Delivery Plan
Strategy

Salesforce Health Cloud Integration

Connect Salesforce Health Cloud to your EHR, EMR, billing system, patient portal, and third-party clinical platforms real-time, HIPAA-compliant data flow across your entire care ecosystem.

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Audit Delivery Plan
Strategy

Salesforce CRM in Healthcare

Deploy Salesforce CRM in Healthcare for clinical sales, medical device account management, health insurance member management, or multi-site hospital relationship management configured for the specific commercial model of your organization.

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Audit Delivery Plan
Strategy

Patient Engagement & Care Automation

Configure Salesforce Health Cloud automation for patient onboarding, appointment reminders, chronic condition management programmes, and post-discharge follow-up sequences improving outcomes and reducing readmission rates at scale.

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Audit Delivery Plan
Strategy

Clinical Analytics & Outcome Reporting

Build Salesforce dashboards for clinical leadership that surface patient outcome metrics, care coordination performance, referral conversion rates, and compliance reporting updated in real time from every connected data source.

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Audit Delivery Plan
Strategy

Healthcare Salesforce Managed Services

Ongoing Salesforce in Healthcare management covering seasonal release updates, HIPAA compliance maintenance, Health Cloud optimisation, and quarterly clinical performance reviews.

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Audit Delivery Plan
Platform Ecosystem

Salesforce Clouds We Specialize In

Real-World Use Cases Across Healthcare
Hospitals: Patient Journey
Clinics: Patient Engagement
MedDevices: Clinical Sales
Payers: Member Onboarding
HealthTech: B2B Clinical Sales

Patient Journey Management

The Challenge

A large NHS Trust with 400,000+ annual patient interactions had no unified history across departments and 3.2-day average discharge coordination.

The Solution

Health Cloud built a unified patient timeline, automated referral workflows, and gave coordinators real-time discharge visibility with automated notifications.

55%
Discharge Delays
reduction
40%
Duplicate Assessments
fewer
30%
Patient Satisfaction
score lift
Salesforce Health Cloud
MuleSoft EHR Connector
Tableau Care Dashboards

Patient Engagement & Retention

The Challenge

A specialty clinic network lost 22% of patients between referral and first appointment without follow-up, reminders, or disengagement visibility.

The Solution

Salesforce deployed automated appointment confirmations, condition-specific educational journeys, and re-engagement campaigns triggered by clinical milestones in Health Cloud.

78%
No-Shows Reduction
across appointments
35%
Referral Conversion
improvement
25%
Patient Retention
increase
Health Cloud
Marketing Cloud Journeys
Appointment Reminder SMS

Clinical Sales & Accounts

The Challenge

A medical devices company had 80+ clinical reps managing hospital accounts in separate spreadsheets without pipeline, history, or forecast visibility.

The Solution

Salesforce unified hospital accounts, clinical contacts, and opportunities with territory management, product placement tracking, and real-time pipeline reporting.

90%
Forecast Accuracy
leadership confidence
45%
Admin Reduction
account-management
2x
Pipeline Visibility
improvement
Sales Cloud Healthcare
Territory Management
Tableau Pipeline

Member Onboarding & Retention

The Challenge

A health insurer onboarding 5,000 monthly members took 18 days to portal access, with 28% never completing onboarding and churning.

The Solution

Health Cloud integration automated the full member journey from welcome through portal activation, benefit education, and first-year check-ins.

72%
Faster Onboarding
sign-up to portal
40%
First-Year Churn
reduction
3x
Portal Activation
improvement
Health Cloud
MuleSoft Policy Connector
Marketing Cloud Journeys

B2B Clinical Sales Pipeline

The Challenge

A digital health platform selling to NHS Trusts and private hospitals had a 9-month sales cycle without structured pipeline management.

The Solution

Salesforce configured multi-stakeholder opportunity management with clinical decision-maker tracking, procurement milestones, and AI next-best-action recommendations for NHS pathways.

35%
Sales Cycles
shorter time-to-close
60%
Pipeline Accuracy
improvement
2.5x
Existing Account Revenue
growth
Sales Cloud Healthcare
Einstein Next-Best-Action
Tableau Forecasting
Trust & Security

Built for Trust.
Proven at Scale.

Patient data is the most sensitive data your organization holds. Every Salesforce in Healthcare deployment Makedian delivers is engineered to meet the highest clinical data security and regulatory compliance standards.

Download Trust Reports
100%
HIPAA-Compliant Deployments

70+
Certified Healthcare Specialists

Zero
PHI Incidents

ISO 27001
SOC2 TYPE II
FINRA COMPLIANT
HIPAA / HITECH
PCI DSS LEVEL 1

Ready to Transform Patient Care with Salesforce Health Cloud?

200+ organizations trust Makedian to deliver Salesforce Solutions for Healthcare that improve patient outcomes, reduce administrative burden, and give clinical teams the unified data platform they need to deliver genuinely connected care.

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Common Questions Before You Reach Out
What Salesforce Solutions for Healthcare does Makedian deliver?
What can Salesforce Health Cloud Integration connect to?
What does a full Salesforce Health Cloud Implementation with Makedian cover?
What are the most impactful ways Salesforce in Healthcare is being used today?
What is Salesforce Health Cloud and who is it designed for?
What makes Makedian specialists in Salesforce for the Healthcare Industry?