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There's a specific moment a lot of growing teams hit: the monthly Zapier bill jumps again, not because the team grew, but because task volume did. Every automated step counts against a task limit, and once a business is running dozens of workflows across sales, support and ops, that limit gets expensive fast.

Pardot — now Marketing Cloud Account Engagement — is one of the most powerful B2B marketing automation platforms in the Salesforce ecosystem. It is also one of the most commonly misconfigured.

If you've been anywhere near a Salesforce conversation in the last year, you've heard the word Agentforce, probably a lot, and possibly without anyone explaining what it actually is. It's become the kind of term that gets nodded at in meetings while everyone quietly hopes someone else understands it. So let's clear that up properly, without the buzzwords.